Marketing Research

UKRAINE

Ukraine is the country of strong direct position to European norms and standards of energy efficiency and promotion of renewable energy sources. Moreover, the issue of cultural heritage is not the last one in the governmental policies and community minds. National and common cross-border historical and cultural heritage is a potentially valuable economic asset that can be of particular importance of economic and social development direction of the country. Tourism is one more great part of today’s Ukrainian economy that emphesises the importance of this great sphere. Green and historic tourism are rather new, but popular and promotionaly active types of toursim in national activity.

GREECE

Greece as the member of EU is actively introduce energy effective technologies in its economy and the objects of cultural heritage like buidings of historic and cultural value are not the exception. Moreover, the material heritage assets in Greece are protected under the direct protection of the Ministry of Culture. It provides the flexible framework for the management of heritage assets, which cared only about the assets’ protection, disregarding practical aspects of management. Nowadays, heritage management is considered an essential part of the sustainable management plans of a region. Greece is also a predominantly touristic country with the great touristic flows.

REPUBLIC OF MOLDOVA

Republic of Moldova as the EU neibouring country supports sustainable goals, in which energy efficiency and the usage of RES technologies are the leading ones. Now, the policy is updating by different EU Directives and internal legal documents, as well as integration of such methods performes in economic and household fields. EE is one of the important parts of the conservation of cultural, historic and architectural heritage that is a burning issues in the country. Architectural elements are the most representative parts of cultural heritage both in cities and rural areas and constitute an integral part of the national cultural heritage. The claim of today policy in cultural area is that the built heritage must be the calling card of each human settlement.

BULGARIA

Bulgaria as the EU member pays great attention on the Energy Efficiency Directive and the European Performance of Buildings. Hundreds of historical buildings in Bulgaria, subject to a historical or cultural value generally do not fit the contemporary requirements of energy efficient performance due to variety of factors, but, neverthless, this issue is under control and the works to simplify and change the existing situation. However, many steps for EE technologies introduction have been done, it is necessary to continue working in the direction of EE and RES technologies promotion and conservation of cultural and historic buildings using them. Government of Bulgaria highlights the priority of EE technologies and their introduction to country’s economy.

ROMANIA

Romania is the EU member country and, nowadays, pays much more attention on the issue of Energy Efficiency. Its policy is directed on the EE introduction in all spheres of economy, and one of the leading tasks is to draw attention to the problems and to suggest innovative solutions for preservation the heritage while exploiting its tourist potential and adapting it into the latest energy efficiency requirements. European policy in EE and RES is an important and key element of the economy’s renovation, nevertheless there are many steps that must be done for resolving existing problems. In this way this project is a great opportunity to influence on this issue.

GEORGIA

Georgia is one the the members of Energy Community from 2016 that allows to submit and realize the list of European directives in the sphere of Energy and Energy efficiency. Georgia has a great potential in hydroenergy, but it is not enough for provision of all country by energy. Moreover, old constructions in the energy field and old technologies are in the majority. Now it is very important to stimulate the promotion and introduction of energy efficiency and the use of renewable sources of energy not only in household and industry fields, but also in cultural and historic buildings that are in the center of touristic attraction. The geographical position and landscape allows Georgia to use RES technologies that is the key advantage of the region’s potential.

JOINT PARTNERS’ CONTRIBUTION

The Black Sea region is rich in its cultural diversity and heritage, with each Black Sea state is taking understandable pride in the historical legacy left by previous generations. But another, more recent legacy – that of conflict, the Cold War and political divisions – has left much of that rich heritage effectively stranded in often remote and under-developed border areas.

Increasingly, cultural heritage is not only seen as a national historical or sentimental asset, but as a potentially valuable economic asset that can be of particular importance to impoverished border regions. Being united by similar issues in the presrvation of their cultural and historical heritage, all partner coutries face similar barriers and probelms in its protection and adaptation to climate challenges.

Thus, all partners of GreeTHiS project have developed a marketing analysis of EE and Climate protection in historic buildings in order to provide stakeholders with relevant information and ways of solving current burining EE issues in all partner-countries.